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What drives your online campaigns? If your answer isn’t ‘customer data’ –...
Topic: Customer IntelligenceTags: targetingsegmentationrisksriskreputationmarketingloyaltyexperienceemaildatacustomer intelligencecustomerAndrew BonarThe 3 top risks of not using the customer...
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Analytics and Emarketers: Potential Pitfalls and Best Practices
Topic: Split & MVT TestingTags: customer intelligenceA few weeks ago, I presented at the Internet Retailing Jumpstart conference in London. The event's theme was customer experience -- how...
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Qu'est-ce qui vous aide à mener vos campagnes online de manière intelligente ?
Topic: Customer IntelligenceVoici les 3 principaux risques à ne pas tirer avantage de la connaissance de vos clientsDans un article récemment publié sur notre blog, nous vous expliquions comment la...
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Obama may be behind your next pay raise
Topic: PersonalizationTags: Obama Digital Marketing Trends 2013 PersonalizationOn Wednesday February 27th, my colleague Neil Hamilton and I will be at the TFM&A show in London. We’re teaming up on...
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Customer Data is the Key to Relevancy in Online Marketing
Topic: Segmentation & TargetingTags: Business Customer Intelligence Segmentation Target Customer Data Personalisation TFM & A Technology For Marketing and AdvertisingTypically, I receive about...
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Why You Need to Trust the Technology You Have
Topic: Customer IntelligenceTags: segmentspurchase recommendationsinsightsengagedata drivenAs they try to get more engaged with customers, marketers recognize the universal desire to be data-driven,...
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Profit From Your Most Valuable Asset: Customer Data
Topic: Customer IntelligenceTags: marketingemail campaigncrmIf you’re reading this article then you obviously understand that customer data, YOUR customer data is an extremely valuable commodity....
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Pourquoi devez-vous croire en la technologie que vous détenez ?
Topic: Customer IntelligenceTandis qu'ils tentent de s'impliquer davantage avec les clients, les commerçants reconnaissent leur aspiration à être dirigés par les données, mais beaucoup ne savent pas...
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Tirez profit du plus précieux de vos atouts : les données client
Topic: Customer IntelligenceSi vous lisez cet article alors vous avez évidemment compris que les données clients, VOS données clients, sont extrêmement précieuses. Après tout, vous avez déjà attiré des...
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Los 3 principales riesgos de no aprovechar los datos sobre clientes...
Topic: Customer IntelligenceEn una publicación reciente, hemos hablado de cómo el Customer Intelligence ayuda a los profesionales de marketing a crear estrategias de interacción con sus clientes más...
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